Lake Country Advisors to discuss business sales on Bloomberg TV

Lake Country Advisors will appear on Inside Business Today with Bill and Giuliana Rancic on Oct. 9, 2026, to explain valuation, exit planning and the confidential process of selling a privately held company. President and CEO Joe Braier will focus on why owners should prepare long before they are ready to sell.

Why it matters: - Selling a business is often the biggest financial event in an entrepreneur’s life. - Early planning can improve valuation, expand buyer options and reduce risk during a transition. - Owners of privately held companies may need guidance on both price and the long-term future of their business.

What happened: - Lake Country Advisors will be featured on Inside Business Today, hosted by Bill Rancic and Giuliana Rancic. - President and CEO Joe Braier will appear on the program to discuss what entrepreneurs should know before selling a business. - The segment will air nationally on Bloomberg Television as sponsored programming on Oct. 9, 2026 at 8:30 PM PST / 10:30 PM CST. - The feature was announced from Chicago on Oct. 6, 2026.

The details: - Lake Country Advisors is a mergers and acquisitions advisory firm focused on the sale and transition of privately held businesses. - The firm was founded in 2007 and works with companies in Wisconsin and Illinois. - Lake Country Advisors serves businesses with annual revenue between $1 million and $50 million. - The firm has completed nearly 1,000 business transactions. - The advisory work includes valuations, exit planning, buyer identification, negotiations, due diligence and closing. - Braier said the firm’s philosophy is “entrepreneurs helping entrepreneurs.” - Braier said owners should understand what their company is worth well before they are ready to sell. - Revenue alone does not determine value. - Cash flow, growth potential, customer concentration, management structure, owner dependence, market conditions and risk can lead to very different valuations for similar businesses. - Lake Country Advisors uses buyer screening, nondisclosure agreements, controlled information sharing and a structured sale process to protect confidentiality. - Potential buyers can include strategic acquirers, private equity groups, family offices, search funds and individual entrepreneurs. - Braier cited a Midwest business owner who turned down an offer from a private equity buyer because the buyer was not the right steward for the company. - Braier joined Lake Country Advisors in 2008 after working as a real estate entrepreneur. - Braier later acquired, built and sold a training facility, giving him firsthand experience on both sides of a transaction. - Lake Country Advisors was founded by Tim Bullard after his career in large corporate M&A. - The firm says it brings the discipline of larger transactions to smaller privately held businesses. - The firm focuses on manufacturing, distribution, construction, medical and other privately held businesses. - More information is available in the company’s announcement at Lake Country Advisors. - More information about the program is available at Inside Business Today.

Between the lines: - The interview is designed to frame a sale as both a financial transaction and a personal transition. - The emphasis on confidentiality suggests many owners still worry about disrupting employees, customers and operations before a deal closes. - The buyer mix shows that price is only one part of a sale; fit and future strategy also matter. - Braier’s own entrepreneurial background is being used to reinforce credibility with business owners who may be evaluating an exit for the first time.

What's next: - Viewers can watch the segment on Bloomberg Television on Oct. 9, 2026. - Owners considering a sale can use the interview as a primer on valuation, confidentiality and exit readiness. - Lake Country Advisors will continue positioning itself as an advisor for privately held businesses preparing for ownership transition.

The bottom line: - The core message is simple: know your value, know your options and prepare before a sale becomes urgent.